Ted Baker
A household name with its roots in British shirt-making, Ted Baker is a global lifestyle brand renowned for its distinct use of pattern, colour and quintessential British sensibility. When public health precautions prevented conventional productions from going ahead in 2020, Access Adventure Production’s unique approach came into its own.
Details
Collection: Summer 2020 (Worldwide)
Date: June 2020
Location: North Devon, UK
Photographer: Buzz White
Talent: Lucy Campbell & Alex Libby
What We Did
During the various UK lockdowns of 2020 brands abilities to produce campaigns was severely restricted. My partner Lucy and I were living on the coast of North Devon; a beautiful part of the country. I knew that I had locations, the connections and the experience from a decade of being involved with productions to offer brands a solution. I scouted a number of nearby locations and put together a deck that I then sent around all of the agencies and brands that I’ve worked with over my career, and Ted Baker took me up on it.
I called upon my good friend James (Buzz) White, and as lockdown restrictions began to ease in the UK in mid summer we seized the opportunity. We were able to host Buzz and his family separately and safely on Lucy’s parent’s property, and together we recced prospective locations for the times that would be best for the direction of the sun before creating a shoot schedule. Gear and props were rented and delivered to us, as were the clothes. I set up rails to create outfits with accessories for the shoot, and steamed them all. Lucy and I acted as models, Lucy’s mum Sheila catered for us all, and we had a hair and makeup artist visit in the mornings.
We shot this worldwide campaign over three days with a tiny, multi-tasking crew. It was the seed for what has become Access Adventure Productions, proving that tight, dynamic teams can deliver world-class campaigns and that it would be possible to combine my love for outdoor adventure and exploration with my work within the fashion industry.
